Spearheaded network conceptualizing in Latin America where the group was ranked as the smallest one, facing the challenge of building credibility and reputation to be invited to pitch for major brands. I am responsible to run 5 agencies Carat, iProspect, Vizeum, Dentsu X and Navegg), in 22 countries that represent 70% of total regional revenue.

§  Vital in the substantial boost in the number of invitations to pitch major brands by 100% in 2019.

§  Recognized for excelling in capturing 5 major accounts during 2019, including Ferrero Rocher and Mastercard regionally.

§  Cultivated diversity and culture within the regional board in the area, including 3 “Women to Watch” appointed at C level.

Kinetic Worldwide is the global leader in contextually connecting audiences on the move. While remaining the world’s largest out-of-home planner, operating in more than 26 countries, Kinetic has evolved to offer contextual, innovative and integrated strategies connecting physical spaces with digital, individual interactions. In 2016, Kinetic launched Active Journeys, merging contextual and location variables with consumer data to reach consumers on-the-go across all touchpoints: OOH, mobile, social, experiential and more. Also in 2016, Kinetic created the SmartAlliance in partnership with Latcom and Mediakeys in order to provide clients access to the world’s largest OOH inventory. In 2017, Kinetic launched the industry’s first automated OOH platform and bolstered their global travel marketing offering through traveler journey specialist Aviator.  Most recently, Kinetic rolled out Nearbuymedia.com in the US, the first ever self service platform to buy OOH and placed-based media.  

https://youtu.be/-u0giXh_ZSU

 Created by IPG to manage all of its global media-related assets, IPG Mediabrands has 7,500 communications specialists operating in 90 countries. IPG Mediabrands manages $30B* in global media billings.   

COO Initiative Worldwide

  GLOBAL CEO BPN 

2012-2014  

  BPN is the newest IPG’s media agency. I started this agency from scratch  BPN is in 25 countries around the world, with billings above 1.2 billion dollars. Just few months after started, BPN won Mattel in Latin America, consolidated Six Flags account in North America, won Hillshire farms in US; the agency was also awarded with more than 15 global awards, including two Cannes Gold Lions, the Grand Prix at the Internationalist innovation awards due to creativity focused in connecting brands with social responsibility thru media innovation such as “the first ever potable water billboard”.  

  PRESIDENT WORLD MARKETS FOR INITIATIVE & UM 2010-2012 

  Responsible for Initiative, and UM media agency brands in 40 reporting countries (52 offices) plus 36 affiliated offices in 25 countries in 5 continents. This structure generates 25% of total Mediabrands worldwide revenue.      Great improvement on agencies core capabilities: UM moved from 31% operations working under min standards in 2011 to 8% in 2012. Initiative moved from 13% to 4% and BPN from 40% to 20%. Greatest improvement was on Digital, social media integrated planning and client business leads.   Successfully defended all the 39 countries for Unilever for 2nd time in 3 years, 

COO Initiative Worldwide

2008-2010

 Omnicom Media Group (OMG) is the media services division of Omnicom group the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.  

  CEO OMD / OMICOM MEDIA GROUP

 LATIN AMERICA  

2002 - 2007  

  OMD moved from being ranked number 7 in 2002 to be among the 2nd most important media agency in the region in 2009, due to the quick expansion from 3 to 19 countries and to the consolidation of clue markets as Mexico, Colombia and Chile, gaining 250 accounts globally, regionally and locally in just 6 years of operation such as J&J, Visa, Nokia, GSK, BDF, Danone, McDonald’s, Cadbury Adams, Exxon Mobil, Intel, HP, among others.  

  OMD Latin America became the most awarded media agency in Media Creativity in 2003, owning this title during the past 5 years in a row with Grand Prix, 12 lions and several short lists at Cannes International Advertising Festival. In addition, OMD has obtained much Gold, Silver and Bronze awards in regional and local festivals such as Fiap and El Ojo de Iberoamerica in Argentina, El Sol de San Sebastian in Spain, Festival de Antigua in Central America and Caribbean Advertising Festival than any other media agency in Latin America. These awards have consolidated OMD as the most creative and innovative media agency in the region.  

I was also responsible for the development of the two Omnicom’s media networks in the Latin America, consolidating OMD as the leader in the media industry in the region, and starting the expansion of PhD in the region. 

Group M is the leading global media investment management operation. I serves as the parent company to WPP media agencies including Maxus, MediaCom, MindShare and Mediaedge:cia. With presence in 110 global cities, with a significant presence in every major market, Group M is one biggest media and communication companies worldwide.  

  PRESIDENT ANDEAN REGION  

1998 – 2002  

  Responsible for establishing Mindshare in Colombia, Venezuela, Ecuador and Peru, leading processes of implementation of new technologies for media planning. Additionally, leading the design of a monitoring and planning system of outdoor measurement based on Internet platform using GPS, creating a new regional company for the WPP Group, named Portland Outdoor in Latin America. Recognized among the 300 WPP’s global outstanding executives. 

During this period we created the first ever OOH tracking system using GPS, before and mapping system, way before the i-phone launch. This system was implemented by WPP in 5 countries around the region. Also we developed new tools to track wear out in Television campaigns.

Contact me at:

maurosab10@hotmail.com

Nielsen is the world’s leading marketing and media Information Company. They measure and analyze how people interact with digital platforms, traditional media and in-store environments, locally as well as globally. They provide the most complete understanding of how consumers get information, consume media and buy goods and services.  

  REGIONAL DIRECTOR OF MEDIA MEASUREMENT SERVICE LATIN AMERICA. 1996 – 1998  

Based in Mexico, I led the implementation of the electronic audience measurement service, using People Meters, in Mexico, Panama, Colombia, Ecuador, and Peru, giving additional support to Brazil and Argentina, generating relations with main media owners, advertising and media agencies across the region. Due to the outstanding and fast implementation, I received the Arthur Charles Nielsen award due to the results obtained in his work.  

Additional positions:

  MANAGING DIRECTOR OF NIELSEN ECUADOR. 1995 - 1996  

  Establishing the company in Ecuador to provide Media and Store Audit services in this country, servicing main multinational manufactures of fast moving consumer goods such as P&G, Unilever and Nestle, as well media owners and multinational advertising agencies.  

  DIRECTOR OF MEDIA MEASUREMENT SERVICES, NIELSEN COLOMBIA. 1992 – 1995  

  RETAIL MEASUREMENT SERVICES ACCOUNT DIRECTOR, NIELSEN COLOMBIA. 1990 - 1992  

Rosario University founded in Colombia in 1653 , due to its important place in Colombian history, it is known as "the Cradle of the Republic". Nowadays the institution remains very influential in Colombian culture and public life. At least 28 of Colombia's Presidents have been students of this university. It has influenced and participated in very important transitional processes like the revolution for the independence from Spain and the drafting of the Political National Constitution of 1991. 

PROFESSOR OF BUSINESS ADMINISTRATION FACULTY 1991-1993