Mauricio Sabogal
Global CEO, Chairman, Connector
President & Founder SAB Marketing Connections
Named “Most Powerful Latino in Media” by Advertising Age**
The REAL ME
Social Responsibility
Diversity and Inclusion
Diversity and Inclusion
Highly committed to supporting social responsibility causes. Most notable works include: · The first and largest global advertising and marketing charity campaign, mobilizing the entire media agency network of Initiative (50 offices worldwide) in order to support and promote WE (formerly Free the Children)
Highly committed to supporting social responsibility causes. Most notable works include: · The first and largest global advertising and marketing charity campaign, mobilizing the entire media agency network of Initiative (50 offices worldwide) in order to support and promote WE (formerly Free the Children)
https://www.youtube.com/watch?v=y9TNL92GO0E
· The first ever potable-water billboard in Peru – one of the most awarded media cases in global creativity festivals, due to its innovative way of connecting brands with communities.
https://www.youtube.com/watch?v=sLlDW0tJduI
· The first advertising campaign designed to drive donations for Syrian refugees in Germany, using real-time data to electronically change the ad so it can show the needed donations per location.
The provocative and highly award Lynx (Unilever) awareness campaign for male suicide prevention, called #BiggerIssues.
Diversity and Inclusion
Diversity and Inclusion
Diversity and Inclusion
I am committed to having the most diverse senior management teams. Currently my global leadership team consists of members from 5 continents, 9 nationalities including China, India, Netherlands, Germany, Sweden, USA, UK, Spain and Colombia.
Kinetic’s global executive board comprises 4 women and 4 men. In total, 4 out of 6 of Kinetic C-l
I am committed to having the most diverse senior management teams. Currently my global leadership team consists of members from 5 continents, 9 nationalities including China, India, Netherlands, Germany, Sweden, USA, UK, Spain and Colombia.
Kinetic’s global executive board comprises 4 women and 4 men. In total, 4 out of 6 of Kinetic C-level positions are held by women: The company’s COO, CMO, CFO and CTO are all women coming from different nationalities.
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Trend Setter
Diversity and Inclusion
Trend Setter
1996 Led the implementation of Nielsen's Electronic Audience Measurement system in 10 countries in Latin America.
1999 Created the first ever Out-of-Home tracking system using GPS in 5 countries in Latin America.
2003 OMD Latin America became the most awarded media agency in Media Creativity , owning this title during 5 years in a row wi
1996 Led the implementation of Nielsen's Electronic Audience Measurement system in 10 countries in Latin America.
1999 Created the first ever Out-of-Home tracking system using GPS in 5 countries in Latin America.
2003 OMD Latin America became the most awarded media agency in Media Creativity , owning this title during 5 years in a row with 1 Grand Prix in Cannes Festival, 12 lions and several short lists. https://www.youtube.com/watch?v=klEIYYJ8aRU&t=2s
2011 Successfully Developed a new global cluster model, to improve service in emerging markets, integrating and leading IPG Mediabrands operation of UM, Initiative and BPN in 50 reporting countries in 5 continents
2012 Launched third global media agency for IPG, BPN, creating its global media planning methodology developed based on "Radical Common Sense". Durind that period, BPN created the first ever billboard thet produces potable water from the atmosphere humidity. https://www.youtube.com/watch?v=sLlDW0tJduI
2015 First ever global media planning methodology developed to put Out of Home at the center of the media planning, called Active Journeys based on data, technology, innovation and distribution.
2016 Kinetic launched CEEAPP to link traditional media with mobile phones,
2017 Kinetic launched the first ever programatic platform for Out-of-Home OH in the UK.
2017 Kinetic launched the first ever self service platform to buy OOH, focused in small business in US.
2017 Kinetic start using dynamic placing as market standard in Digital OOH in the UK.
2021 Founded the first Indepent Global Agency Network out of Latin America, SAB Marketing Connections.
2023 Developed the fisrt ever AI Strategic Planner for Advertising, now available in OpenAI store, called "The Jungle"
Working Experience
2008-2014
Global CEO BPN - President World Markets IPG Mediabrands- Global COO Initiative
1990-1998
Regional Director Media Measurement Services Latin America.
President Nielsen Ecuador
TEACHING EXPERIENCE
1991 -1993
Universidad del Rosario - Bogota, Colombia
Professor Business Administration Faculty,
Named Executive of the year in 2017 by Rosario University and Dinero Magazine in Colombia.